Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Adobe Campaign delivers the goods. Make email personal. These operations can be. Learn about. What’s new in v8 - Discover Campaign v8 capabilities. Learn how to build advanced queries in these end-to-end samples: Learn how to target on simple recipient attributes in this page. The activities in this tab are detailed in the Action activities section. Select an SMS type. (5) Ratings. With its cloud-based automation, you can spend less time relying on IT and deliverability activities, and more time focusing on the customer experience. Adobe Campaign is generally used for automated email marketing. To create a new setting: Click the Add button and enter the name of the setting. See how Adobe Campaign helps you build, explore, and execute cross-channel campaigns quickly and effectively. Discover new features, improvements and fixes coming with Campaign Standard 23. The deliverability rate is the number of messages that hit the recipients’ inboxes compared to the number of messages that were delivered. Message contacts one-on-one with two-way SMS. Solution. About the speaker: Marina Popova. A marketing program is made up of campaigns, which are made up of deliveries, tasks,. ai, which specialises in creating “hyper-personalized” videos for businesses. Discover new features, improvements and fixes coming with Campaign Standard 23. Enter your Salesforce password. 3 release. The left section shows Campaign Explorer tree and lets you browse all components and settings of your instance - based on your permissions. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Some of them are core capabilities and some depend on the installation of a package on your configuration. Adobe Campaign Features. Split the population into sub-sets on which you will test the variants of your delivery. To perform this, follow the steps below: Browse to the Administration > Configuration > Data schemas folder of Campaign explorer. Adobe Campaign Features Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Adobe Campaign. Learn how to connect to Adobe Campaign in this page. 1 out of 10. Find out the features that get you there. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. The metrics are computed and brought into Campaign using technical workflows. How Adobe Experience Cloud is used to collect information. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and. Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. You can ignore the Client identifier field. Feature. You can ignore the Client identifier field. The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type. Send, monitor and track SMS. It is a cloud-based software that provides companies with web, channel, and marketing analytics, along with the predictive capabilities of AI and ML. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. Send individual and bulk SMS or set up recurring messages. The course will introduce you to the Campaign Classic client console and the User Interface (UI) of. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Adobe Campaign helps you use automation to match the best offers and messages to the right people. In that specific deployment model, former limitations on cubes do. background. Adobe Campaign is a powerful marketing platform with many built-in functionalities, including out-of-the-box reports. For maintenance purposes, the Adobe Campaign server is restarted every day at 6 AM (server time zone). This template must be correctly linked to the external account used for the Mobile (SMS) channel. So far I managed to be able to develop JS for: - Conditional displaying of event attributes (context. 5 Star 42% 4 Star 47% 3 Star 8% 2 Star 1% 1 Star 1% Distribution based on 271 ratings 83% Would Recommend Customer Experience Evaluation & Contracting 4. and i have created a campaign in back end tool using create a campaign through UI but i can't able to see the related soap messages in fiddler while i am creating a campaign at back end. Learn key steps to configure Journey Optimizer. Adobe Campaign Features. Then, deliver timely and relevant campaigns that meet your customers in the right. Deployment. Adobe Campaign offers a set of capabilities to monitor your processes and your. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from. Adobe Campaign offers a set of capabilities to help you implement and optimize the conversational marketing functionalities depending on your needs and your architecture. With the Adobe Campaign Standard APIs, you get access to the following functionalities: Profiles. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk. Details. The Filter entities option lets you use a field of the database as a parameter. Last update: 2023-09-07. Define and manage the permissions assigned to Journey Optimizer users. It lets you access the Adobe Campaign all the Adobe Campaign capabilities, configuration screens and a more detailed view of some of the platform elements. User. The Adobe Target solution can be licensed as Target Standard or. Get Started with Adobe Campaign. Learn how to share data. Select Adobe Analytics and click Next. Adobe Campaign offers a set of capabilities to monitor your processes and your environment. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. Workflow activities are grouped by category. Refrain from sending unsolicited email, push notifications and SMS messages. Adobe Campaign Standard. The Adobe Analytics Data Connector has been removed on August 17,2022. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. Adobe Campaign Classic v7 Documentation. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Campaign - RTCDP integration. Must-have SMS features in Adobe Campaign Manager: Send from a branded Virtual Number or Custom Word. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. For example, the profile list only contains profiles. Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience. This allows integration with Adobe Target (formerly Test&Target) which gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers-yielding. The cost of the. orderBy clause. Find out the features that get you there. 4 Integration. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and cross channel execution. Learn how to access Campaign options in this. Monitoring guidelines. Directly select the delivery concerned. The data is recovered directly at the entity level. Learn how to create an SMS delivery in Adobe Campaign Standard. Aside from native email - editing capabilities, Adobe Campaign is - integrated with Dreamweaver to streamline email creation and iteration as well as Adobe Experience Manager, to create an author - multi-lingual continent scale for the world. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. Technically, the Adobe Campaign platform is based on several modules. Learn more. Click Next and make sure the domain names have been saved. Starting Campaign v8. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content. MMH capabilities may also extend to integrating. Drive personalization and engagement through a single accessible view of the customer. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Campaign Control Panel. For example, to sort the last. A lot has changed in ACS in 3 years and there maybe other options but I ended up using 3rd party software to read the RSS and create a file then send it via sftp where ACS can process it and send the daily email. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from. Developer. Work with Campaign and Twitter. Learn more about Campaign key capabilities in this page. Campaign elements are found in the Campaigns tab: here you can see an overview of the marketing programs, campaigns, and their sub-sets. 2 days ago · Adobe has reportedly acquired Indian generative AI start-up Rephrase. The section below lists common questions about this synchronization. Example:With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The section below lists common questions about this synchronization. The key steps to send a SMS are as follows: Configure the SMS channel. Jason Hickey. Find out the features that get you there. Adobe Campaign v8 is the next-gen campaigning tool built for traditional marketing channels such as email and direct mail. To access other campaigns, click the Select link icon. Once you are connected to the database, you will access the Adobe Campaign home page, which is a dashboard: it is made up of links and shortcuts which let you access capabilities, depending on your installation as well as general platform configurations. The powerful Adobe Experience Platform segmentation capabilities enable marketers to combine attributes, events and existing segments, based on data captured in the Real-Time Customer Profile. johnwwilcoxmba. City registered in the recipient's profile. global reach and high delivery rates. The Email Designer enables you to create captivating, individually tailored emails through a drag and drop. g. Improve your email marketing with personalised and contextually relevant messages. Enter your Salesforce password. These messages are designed and sent though deliveries, and can be personalized for each recipient. interface. com. License Metric. Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration. For more information on Push. Adobe continuously improves its solutions by adding new capabilities, enhancements, and fixes. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. CRM connectors enable quick and easy data integration: Adobe Campaign provides a dedicated assistant for collecting and selecting. Learn key steps to integrate Campaign and Twitter in Campaign v8 documentation. Adobe Campaign offers a set of capabilities to monitor your processes and your environment. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink;Adobe Advertising is the only independent ad platform that unifies and automates all media, data, audiences, and creative at scale. Generate actionable insights and scale audiences with AI and machine learning powered. You can also build fully customizable and real-time reports for improved insight on your deliveries. Learn key steps to configure Journey Optimizer. The Managing social networks (Social Marketing) module lets you interact with your customers via Twitter. Adobe Campaign Features. Learn more in Campaign Classic v7 documentation. Powered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates, optimal send times, and probable churn based on historical engagement metrics. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Update the credentials in Microsoft Dynamics 365 to Adobe Campaign Standard app. You can also send direct messages to all your followers. For more on this integration, refer to Working with Campaign and Dynamics 365. Unless mentioned otherwise, all minor releases are supported. Improve your email marketing with personalised and contextually relevant messages. Define the audience. Removed features. Valid for these versions of Adobe Campaign Classic: • V7 • V8. The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email. This user guide contains videos and tutorials on the many features and capabilities of Adobe. Let’s take a look. Adobe Campaign offers two new Machine Learning models: Predictive Send Time Optimization. we can also create content blocks and send emails with time optimization for better response rates. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. style. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. In the campaign workflows, the Events tab is replaced by the Deliveries tab. Adobe Campaign offers a set of capabilities to help you implement and optimize the conversational marketing functionalities depending on your needs and your architecture. Note that you can also use built-in operator groups to start with. Home; Products; Marketing Cloud; End-to-end digital marketing. Select the conflict you want to resolve in the list. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. They offer the ability to create customized monitoring solutions that are relevant and impactful to. 4. Note that you can also use built-in operator groups to start with. The primary use-case of a CMS is for content authoring. It had been deprecated with Campaign 21. More about Campaign capabilities. AEP is designed to work seamlessly with other Adobe products, including Adobe Campaign, Adobe Analytics, and Adobe Target. Cons. Step 2: Assign a proper license to the created user. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Adobe Campaign Classic offers open architecture, powerful third-party integration capabilities, and flexible deployment options. Learn more. Campaign v8. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Updates and maintenance operations. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe Campaign offers two new Machine Learning models: Predictive Send Time Optimization. Find audiences in the Audiences list. Get started New to Adobe Campaign? Find documentation on how to get your software up and running and where to begin with the interface. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Whether you’re starting from a blank slate, or leveraging existing content fragments or templates, design and refine all content for. Learn more. SOLVED Adobe Campaign Standard - RSS Feed Capabilities. Adobe Campaign has two types of lists: A homogeneous list, which is when it contains a single type of resource. Its intuitive interface lets you easily monitor usage of key assets, as well as perform administrative tasks such as IP. No matter what term you use, you’re working tirelessly, every day, to build better personalized experiences for your customers. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. As an on-premise or hybrid customer, your Twitter External account must be configured and enabled. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. It offers new ways to ideate, create, and communicate while significantly improving creative workflows using generative AI. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Whether you’re starting from a blank slate, or leveraging existing content fragments or templates, design and refine all content for. Dior used the Advanced Analytics of Adobe Campaign to separate the customer according to their purchases which let Dior score, segment, and. In Resources > Templates > Campaign templates, click New in the toolbar above the list of templates. Agreement, Customer will have access to this hosted environment and may customize the capabilities of the Adobe Campaign bundle it has purchased (i. Adobe Campaign also lets you create and publish dynamic and interactive Web applications with data from the database and content adapted to the rights of the connected user. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Topics: Release Notes. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Additional capabilities: - The following add-on components may be licensed: Survey Manager, Campaign Marketing Analytics, Campaign Optimization, additional. This feature relies on a specific architecture, where the execution instance. That’s where Adobe Campaign’s reporting capabilities can help make a huge impact — all with limited effort. Monitoring guidelines. Learn more about advanced capabilities when working with reports. Text Summaries. Learn more about Campaign Classic v7 build statuses in this page. Check and test your message before sending it using Campaign Standard capabilities: preview, email rendering, proofing, etc. Indicator calculation. This allows you to receive reports on your delivery on a monthly basis although the SMS is sent every day. 1 or v8; Messaging throughput;. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. 3 release. Adobe Campaign features advanced email management capabilities that enhance email marketing with personalized and contextualized messages. Learn more. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Adobe Campaign has been a part of Adobe’s suite of products for nearly 10 years while Journey Optimizer was released as a standalone application in 2021. Maybe i am doing some mistake. Dynamic content in email campaigns gets better engagement when you use Adobe Campaign with features like rules-based definitions and AI-powered emails. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and. Related topics: Adobe Campaign Help and Support options; Adobe Campaign Software Distribution; Adobe Experience Cloud Support and Expert sessionsCommunication channels. Browse Campaign Explorer to access all the Adobe Campaign capabilities and settings. Its powerful features let you create amazing campaigns that resonate with your different audiences across all. with Marketing Campaign. Our service team maps to your KPIs and advises on strategy,. You can add and customize. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting, our features make powerful campaigns simple. Five communication channels are available in Adobe Campaign: Email, SMS message, Push notification, In-App message and Direct mail delivery. Adobe Advertising DSP (DSP) elevates advertisers’ media strategies. These new capabilities will be available to a limited number of customers in 2019 and will be more widely available in 2020. Click on Edit product licenses and select the Dynamics 365 Customer Engagement Plan. Level 6. Adobe Campaign Getting Started with Adobe Campaign Classic Course description: Getting Started with Adobe Campaign Classic is a 1-day instructor-led in a classroom or virtual course, where you will learn the basics of Adobe Campaign Classic. Transcript. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual. Once you have created an email in Adobe Campaign, you need to define its content. Discover new features, improvements and fixes coming with Campaign Standard 23. User. Adobe Campaign is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. Campaign FDA Snowflake deployment. To access the Adobe Campaign process monitoring page, browse to the Monitoring tab, and click the Overview link. XPath is a syntax that lets you locate a node in the tree of an XML document. and campaign goals. Adobe Campaign meets Adobe Experience Platform. Indicator calculation. Get Started with Adobe Campaign. Campaign managed cloud services makes your cross-channel campaign management more agile, secure, and scalable. Default capabilities are described here (note that Customer may buy additional capabilities listed in the Additional Infrastructure and Capabilities table above). This article shares some details about the main differences for certain features between fully hosted (Managed Services) and on. Recommendation is to use Adobe Campaign and the integration to AEM. In a Snowflake FDA (default) deployment, Adobe Campaign v8 is connected to Snowflake to access data through Federated Data Access capability: you can access and process external data and information stored in your Snowflake database without changing the structure of Adobe Campaign data. Campaign - RTCDP integration. The first step to ensure your success with Adobe Campaign is to understand your. Drive personalization and engagement through a single accessible view of the customer. Adobe Campaign Features Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. For example,. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. With Adobe Campaign you’ll get perfectly tailored, custom reports in no time — all with built-in functionality. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. This user guide contains videos and tutorials on the many features and capabilities of. In addition, Customer may be required to purchase additional IT infrastructureCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageWelcome to the Adobe Journey Orchestration product and technical documentation homepage. In addition to the Firefly web app, Adobe also has the broader Firefly family of creative generative AI models, along with features powered by Firefly in. Enter the label of your new campaign template. The control panel features for Campaign hybrid deployments vary in comparison to the Campaign hosted model. Deployment. Develop and Customize Data Models in Adobe Campaign v8 is a 2-day instructor-led course that features developing data schemas, customizing data models, setting up target mapping, and working with Application Programming Interface (API) in Adobe Campaign v8. Powered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates,. To improve deliverability, you may work on increasing this rate. Adobe Campaign Features. Learn more about the Adobe Campaign Delivery best practices. Every new build comes with a status which is materialized by a color. Grant access to Journey Optimizer. Adobe provides real time creating and managing dashboard to monitor the sent emails. It is the data foundation for Adobe Experience Cloud, a suite of integrated online marketing tools offering personalization at scale, streamlined content creation, data insights, content management, and customer journey products. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. To sort the result set, specify the orderBy clause as an XML element with the sortDesc attribute. Experience Platform SDK integration FAQ. Step 3: Create an application user on Dynamics CRM. Discover Adobe Campaign’s main features in video. To access and modify it: Select Resources > Templates > Delivery templates from the advanced menu. Refrain from sending unsolicited email, push notifications and SMS. 1 - Tree: you can personalize the content of the tree (add, move, or delete nodes). Measure the impact of your campaigns by. Learn more about Adobe Campaign and how it can. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Learn how to migrate your existing technical account(s) in this technote. Define the SMS content. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. Its orchestration engine provides for rich multi-touch marketing programs. More advanced data types are interpreted as strings and are synced as is. When you use Dreamweaver with Campaign, you can combine the email design capabilities of Dreamweaver with the cross-channel marketing capabilities of Adobe Campaign in the Adobe Marketing Cloud. This tool has many of the capabilities of the Campaign Classic, explained below. Also with the upcoming new UI/UX. Monitoring guidelines. Marketing automation is technology that allows companies to centrally orchestrate and manage their interactions with customers, handling marketing campaigns and processes across multiple platforms automatically. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. With Adobe Campaign v8, cube reports are optimized and bring better scale capabilities than Campaign Classic v7. Distributed Marketing capability includes a central catalog of marketing campaign templates, including marketing campaigns that are initiated by corporate, with participation from local entities. Campaign Control Panel helps you increase efficiency in your work as a product admin of Adobe Campaign, by allowing you to manage settings and track usages for each of your instances. More about Campaign capabilities. Customizing lists. Feature. With the help of Adobe Campaign, you can bring customer data from different systems, devices, and channels into a single profile. This document lists all systems and components supported for the latest build of Adobe Campaign v8. In that specific deployment model, former limitations on cubes do. User. On-demand Services. The segment will. It had been deprecated with Campaign 21. Once determined, the winning variant is then sent to the remaining population. Monitoring guidelines. Available options vary according to the packages installed with your instance. Dark, two up, xxxl gap, l spacing. In its Snowflake FDA deployment, Adobe Campaign v8 is connected to Snowflake to access data through Federated Data Access capability: you can access and process external data and information stored in your Snowflake database without changing the structure of Adobe Campaign data. Adobe Campaign v8 provides marketers with best-in-class capabilities to plan, launch and measure. Brands can now deploy a powerful solution for managing users as Adobe Campaign introduces Admin Console support for Campaign instances and Adobe Identity Management System (IMS) based authentication. Click Create a new project. Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Thanks, SangramPowered by AI and machine learning, Adobe Campaign’s Send-Time Optimization and Predictive Engagement Scoring can analyze and predict open rates, optimal send times, and probable churn based on historical engagement metrics. Step 1: Define your operator groups and assign them permissions in Campaign Client Console. Find out the features that get you there. Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. Great campaigns are the lifeblood of any brand. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe Campaign Predictive Engagement Scoring powered by Journey AI, intelligently identifies customers preferred. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. This page lists deprecated and removed features of Adobe Campaign Standard. Adobe Campaign Classic has a lot of documentation and out of the box monitoring capabilities. 1, the authentication process to Campaign v8 changed. Use monitoring and reporting tools. Adobe Campaign delivers the goods. From the Adobe Campaign home page, select the Programs & Campaigns card and access a program or sub-program. Email marketing. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Learn more in Campaign Classic v7 documentation. For out-of-the-box tables, it is a generated 32-bit number from a sequence. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting. Adobe Campaign delivers the goods. Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. You can add and customize folders as.